The is a fantastic new product in Australia.

It looks like a bracelet – but it’s so much more!

Take a moment to consider what comes in contact with the bottom of your handbag in a day...

• the trolley
• the floor of your car
• the floor of the movie theatre
• that public toilet with the missing hook
• the café floor

Then consider where else you put it –

• your dining table
• kitchen bench
• bed...

Feeling sick yet?

Our handbags truly have the potential to make us and those near us, very ill.

Okay, so we know how disgusting the places above are, but what effect do they actually have on our handbags?

CBS did a special report on the germs lurking on the outsides of purses, and their findings were seriously traumatizing.

Microbiologists tested samples from hundreds of purse bottoms and they found some level of bacteria on every single bag—about a quarter had bacteria counts in the tens of thousands—including pseudomona, staphylococccus aureus, E. coli, and salmonella.

In one sampling, four out of five purses tested positive for salmonella.

These germs cause skin rashes, eye and skin infections, and serious skin boils. Salmonella and E. coli cause food poisoning-like symptoms, including fever, diarrhea, and vomiting. Disgusted yet? Brace yourself, because it gets worse. Many samples of the purses also tested positive for fecal matter. When we flush the toilet, that water sprays, so anything set on the ground is likely to pick up some of it.

One woman who participated in the study had a handbag that surpassed all others in terms of its ick factor; her bag had bacteria on it that tested positive for not only feces, but also possibly vomit.

What can you do?

Well there’s a few options –
Use a FUMI convertible bag hook and keep your bag off the ground! These fantastic bracelets twist open to attach your bag (up to 10kgs) to the edge of a table/counter/door/pram/trolley! You can also attach the FUMI to the top of your handbag as a permanent accessory and just take it off when you’re out and about and need it (& leaving it attached to your bag ensures you don’t leave it at home!)

Of course you can always sanitize your handbag daily or run it through a hot wash cycle – but I kind of prefer the gorgeous FUMI pursehook!

Je'Marie Accessories are eco-friendly!
Each PurseHook is made out of recycled metal and is fully backed with 100%
recycled rubber, which helps secure every hook to any surface without
scratching or damaging it!

I absolutely love this product, and also believe the FUMI makes an extremely thoughtful gift for someone you care about.

After years of great success with the original PurseHooks, sisters Nichole and Natascha Shamlian longed for something better, something innovative, while keeping up with the demands of high fashion. They created and patented the FUMI (Patent # US D588,444 S, other patents pending), a PurseHook that clips on the outside of your handbag as a beautiful accessory, can also be worn as a bangle bracelet and then of course used to keep you handbag off the floor.

A Fashionable, Unique, Multipurpose, Innovation.

This new product is the top of the line PurseHook. Please don’t fall for cheaper, poor-quality imitations, always insist on an original FUMI.